About Chia Zeng
Most companies in our industry are still run by the same playbook. Disconnected leaders, same products, no real change. We’ve built our space by moving faster and listening to what the market actually needs. Powered by our amazing people, we focus on clear systems, high standards, and creating an environment where everyone can do their best work.
Chia Zeng’s Approach
Less is more, makes more. If something isn’t adding value, we remove it. We focus our energy on what actually moves the business forward, and we build systems that work without unnecessary complexity.
Learn more about my approach.
Track Record
We were the first manufacturer in Central America to produce plastic living room furniture and beds. Today, we operate five factories and serve 17 countries with a team of 600 people.
In 2021, the El Salvador government named us Exporter of the Year. That same year, our double-tub washing machine won New Export Product.
We built our own recycling operation, which gives us more control over the supply chain and lets customers return products for repurposing instead of throwing them away.
We design products to last decades, not years. So when we tell customers they can sit on them for a lifetime, we mean it.
CHIA ZENG JUANG - CEO INDUSTRIAS SANCHIA
Let's Work Together
If you're building operations, scaling a business, or looking for a partner who understands execution, I'd be happy to connect.
